Apple Overtakes Samsung to Become Largest Mobile Phone Vendor in U.S.

Apple overtook Samsung as the market leader in mobile phones in the United States for the final quarter of 2012, reports Strategy Analytics, though Samsung still led for the year as a whole. The development marks the first time Apple has held the top spot in overall mobile phone shipments.

apple-samsung
The technology analysts estimate that a total of 52 million mobile phones were shipped in the U.S. last quarter, with Apple accounting for 17.7 million of them, Samsung for 16.8 million and LG a distant third with 4.7 million. Samsung had held the top spot since 2008 before being dethroned by Apple.

Strategy Analytics Executive Director Neil Mawston said:

We estimate Apple shipped 17.7 million mobile phones for a record 34 percent share of the United States market in the fourth quarter of 2012. This was up sharply from 12.8 million units shipped and 25 percent share in Q4 2011. Apple has become the number one mobile phone vendor by volume in the United States for the first time ever. Apple’s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model.

The firm believes, however, that Samsung may retake the title when it launches its rumored Galaxy S4.

Meantime, The U.S. Court of Appeals for the Federal Circuit yesterday rejected Apple's renewed attempt to ban sales of the Samsung Galaxy Nexus, as noted by AllThingsD. Apple was initially awarded an injunction which prohibited sales of the Nexus in the long-running patent battle between the two companies, but this was overturned in October. This now exhausts Apple's appeal options, making the latest decision final.

Related Forum: iPhone

Popular Stories

iOS 18 Siri Personal Context

Report Reveals Internal Chaos Behind Apple's Siri Failure

Thursday April 10, 2025 7:15 am PDT by
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
Alleged iOS 19 Icons Front Page Tech

iOS 19 Leak Reveals Alleged New Design With Rounder App Icons, Floating Tab Bar, and More

Monday April 7, 2025 3:13 pm PDT by
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes. The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
Apple Northbrook

Apple Store in Chicago Area Permanently Closing Later This Month

Wednesday April 9, 2025 9:56 am PDT by
Apple will be permanently closing its store at the Northbrook Court shopping mall in the Chicago suburb of Northbrook on April 26, the company has announced. Apple has added the following notice to the store's web page:Thank you Northbook. Apple Northbrook is closing on April 26 at 7pm. We're still here for you. Please visit apple.com/retail to find your nearest store.Apple Northbrook opened ...
iOS 18

iOS 18.4.1 Update Coming Soon for iPhones

Wednesday April 9, 2025 8:56 am PDT by
Apple employees are testing iOS 18.4.1 for iPhones, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update will likely be released in a week or two, if not sooner. As the version number implies, iOS 18.4.1 will obviously be a minor update that addresses software bugs and/or security vulnerabilities. There are no...
iOS 18

iOS 18.5 Includes Two Changes So Far

Wednesday April 9, 2025 9:09 am PDT by
Apple released the first beta of iOS 18.5 last week, and so far the software update includes only two minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, there is some new AppleCare+ information. For ...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro's New Rear Camera Bar 'Same Color As Rest of Device'

Monday April 7, 2025 2:09 am PDT by
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design. That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

5 Biggest Changes Rumored for iPhone 17 Pro

Tuesday April 8, 2025 2:38 am PDT by
Later this year, Apple will introduce the iPhone 17 series, which includes the iPhone 17 Pro and the iPhone 17 Pro Max, two new high-end flagship devices that will be sold alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air. If you have been holding out for the iPhone 17 Pro or its bigger sibling, here are five of the biggest changes, informed by the latest reports and...

Top Rated Comments

slesnick3 Avatar
159 months ago
Not Really ... Title Misleading

Just pointing out that Apple took the lead for the last quarter most likely due to the timing of the release of the Iphone 5. Samsung was still significantly ahead for the entire year. The title of this article is a bit misleading and reads as though this is some sort of mega competition ala Super Bowl.
Score: 32 Votes (Like | Disagree)
cxny Avatar
159 months ago
oh no! More good news, AAPL will take a pounding...
Score: 25 Votes (Like | Disagree)
c0venant Avatar
159 months ago
Samsung has like, a bajillion different phones for sale. Apple releases one phone per year.
Score: 23 Votes (Like | Disagree)
mmikuta Avatar
159 months ago
Here it Comes, Another Thread Obsessing on the Wrong Thing

Time to shift the conversation. Apple is no longer in danger of going out of business like is was in the 90's. This was Steve's greatest accomplishment. Apple now has the ecosystem to carry it long into the future. Let others obsess with profits and marketshare. We want continued great design and polished innovation. The rest will take of itself.
Score: 21 Votes (Like | Disagree)
brdeveloper Avatar
159 months ago
Only in USA, at christmas time. Nice stats, they really clarify the market's reality.
Score: 13 Votes (Like | Disagree)
lazard Avatar
159 months ago
The Important figure here is the YOY growth for Apple and the lack of said growth for Samsung. It also should be mentioned that Apple only has 3 phones for sale, while Samsung has like ~10x that amount on the market.
you're disregarding the fact that if a person wants iOS, they only have one choice, Apple. If a person wants Android, they have the option of Samsung, Motorola, HTC, Sony, LG, etc. So for you to argue about the discrepancy of models offered by each company is a moot point.
Score: 10 Votes (Like | Disagree)